The Business of Blogging

I adore blogs. My deep-seated love began way back when as I watched my mother scroll through interior design musings late at night.

Since then, my Favourites bar of blogs has grown exponentially. I definitely focus on fashion and interior design, but am happy to broaden my horizons and sometimes venture out into the endless sea of other categories.



In recent years I have noticed a rise of blogging in mainstream media. Respected individuals who have passion, knowledge and insight into whichever field they choose to write about are beginning to have a serious impact on a much wider-scale than bloggers initially enjoyed.

Print magazines in particular are now including entire sections dedicated to the ‘Best Fashion Blogs’, ‘Bloggers style’ and profile pieces on popular online documentarians. Certain bloggers have gained celebrity status, claiming front-row seats at fashion shows, free goody bags, samples, party invitations and advertising simply because they are popular online.

I have found, when producing news stories of my own, that these niche blogs can provide amazing background to the topic I’m covering. Although credibility and reliability definitely come into the equation, a number of blogs do provide trustworthy and accurate information.

The business of blogging has such an exciting future, especially in a journalistic sense. It will be fascinating to see how news organisations jump on this bandwagon and embrace this form of personable, transparent commentary.